Issue #2 · 2026-10-14

Coastal Prompt #2: Listing descriptions that don't sound like AI

Tested AI workflows for Orange County real estate agents. One a week. Copy, paste, verify.

Hi,

Most AI listing descriptions read the same: "stunning," "nestled," "boasts." Buyers notice, and so do other agents. This week's workflow fixes that by giving the AI your facts, a voice, and a short list of banned words, then making it show its work.

— Derek

Featured workflow: The three-pass listing description

The problem. You have MLS notes, photos, and a character limit. A one-shot prompt gives you generic copy that still needs a full rewrite.

The fix. Split the job into three short passes: extract facts, write, then audit.

Pass 1: Lock the facts

Below are my notes and the seller's comments for a listing in [CITY], Orange County.
Make a bullet list of ONLY verifiable facts (beds, baths, sq ft, lot, year built,
upgrades with years, HOA and dues, community amenities, distances I gave you).
Then list anything that sounds like a claim I should verify before publishing.
Notes:
[PASTE NOTES]

Pass 2: Write in a real voice

Using only the fact list above, write MLS public remarks under [LIMIT] characters.
Voice: a knowledgeable local agent talking to a friend, specific and calm.
Lead with the single most distinctive feature, not the bedroom count.
Banned words: stunning, nestled, boasts, oasis, gem, dream, must-see, turnkey, luxurious.
No superlatives I can't prove. No description of who the ideal buyer is.
Then give me 3 alternative opening sentences.

Pass 3: Audit before you publish

Review the description you just wrote. Flag: (1) any fact not in my fact list,
(2) any wording that could raise fair-housing concerns (familial status, religion,
disability, national origin, "perfect for" a type of person), (3) anything that
over-promises (views, schools, "walk to" claims). Show each flag with a fix.

Time saved: Usually 20–30 minutes per listing, and the result sounds like you.

Quick tip: Give it a sample of your best writing

Paste one listing description you wrote and loved, and add: "Match the rhythm and vocabulary of this sample." It works better than any adjective you could use to describe your style.

Guardrail of the week

AI doesn't know school boundaries, HOA rules, or permit history. If a fact matters to a buyer's decision, verify it from the source, not from the AI.

Your turn

Hit reply and tell me which listing task eats the most of your week. The most common answer becomes a future issue.